Manage for a successful Business Travel
Course Code: CL22
Course Objective
- Understand the manager’s roles and responsibilities within a travel agency
- Coach and motivate employees
- Develop sound negotiating skills
- Develop new products and services
- Arrange special interest travel and tour production
- Set up proper back office operations
Target Audience
- Travel agency supervisors and mid-level managers
- Agency back-office personnel
- Sales and marketing managers
- Independent travel consultants
Course Outline
Day 1 – Business Core
- Principles of Management, Principles of Marketing, Basic Accounting, Basic Finance, Human Behavior in Organization, Business Communication, Management Information System.
Day 2 – Tourism Core
- Principles of Tourism, Tourism Planning and Development, Total Quality Management, Culinary Arts and Sciences, Entrepreneurship and Business Planning, Events Management.
Day 3 – Required Major Subjects
- World Tourism Geography and Culture, Philippine Tourism Geography and Culture, International and Domestic Tour Planning, Packaging and Pricing Air, Sea and Land Travel Sales and Management, E-Commerce, the Internet and the Global Distribution Systems, Travel Management.
Day 4 – Free Professional Subjects
- Air, Sea and Land Travel Sales and Management, Travel Accounting, Travel Documentation, Tour Guiding and Escorting, Tourism Laws, Legal Responsibilities and Taxation, Corporate Travel Management, Product Development, Ecotourism, Foreign Language Proficiency.
Day 5 – . Guest Services
A.Industry vocabulary
B. Selling process
C. Marketing research
D. Cultural diversity
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