Cargo Marketing and customer service

Course Code: CL19

Course Objective

  • Improve your competitive performance using practical management tools including revenue management and pricing
  • Identify your customers’ changing needs to adjust your business for immediate results
  • Maintain optimum levels of customer service without increasing your costs
  • Analyze changes within the cargo industry and its stakeholders
  • Stay current with the latest business and technological trends
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

 

Target Audience

  • This course will mainly benefit to purchasing managers, senior buyers, project managers, civil engineers, construction managers, contractors, sub-contractors, site engineers, senior management, and government agencies, architects, construction professionals, and anyone responsible for purchasing at a senior level who seeks to enhance their skills further.

 

Course Outline

Day 1 – The Cargo Industry: An Overview

  • The cargo industry and its stakeholders
  • Marketing and sales for cargo
  • Pricing and revenue management

Day 2 –  The Cargo Industry & Marketing Perspective

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

Day 3 –  Pricing Strategies of Cargo Industry

  • Basic cargo rating principles and currency regulations: conversion rates, rounding off procedures and construction rates
  • Combining rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
  • Identifying the needs of the shipper and the consignee for developing a reliable and affordable transportation system
  • Applying traditional and digital advertising techniques with an airfreight industry focus

Day 4 – Marketing Landscape of Cargo Value Chain

  • Conducting marketing audits of your own organization, the competition and your customers
  • Trade patterns & the macroeconomic environment, modal split, the air cargo value chain

Day 5 – Brand Value in Cargo Industry

  • Efficient market segmentation and SWOT analysis
  • Understanding brand value
  • Advantages and disadvantages of different distribution channels – understanding the role of intermediaries


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Date & Location

Date : 10 March 2019

Duration : 5 days

Place : Singapore

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Date : 08 September 2019

Duration : 5 days

Place : Kuala Lumpur

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Date : 08 December 2019

Duration : 5 days

Place : Istanbul

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