Develop the Technical & Personal Capabilities Of The Officials Public Relations & Media
Develop the Technical & Personal Capabilities Of The Officials Public Relations & Media
Course Code:
PR05
►Course Objective
Develop complex and sophisticated communication strategies
Identify how, where and when to engage in the policy and legislative process
Engage with the media strategically at a top editorial level
Analyse the roles and functions of an ideal communication department
Create policies, procedures, materials and resources to facilitate the
efficient running of your own communication department
Create crisis messages, positioning and response tactics response rapidly and decisively
Engage confidently with journalists and in online social media
Represent your organisation effectively even in the most challenging of crisis interviewsApply financial analysis techniques to improve investment decision-making
►Target Audience
senior PR managers,
communications directors
agency account directors
communications managers
communications directors
government communications managers
directors
►Course Outline
Strategic Public Relations Planning
Public Relations and Public Communications: Theories & Contexts
Media Relations
Public Relations Contexts
Advertising
Conflict Resolution & Negotiation
Public Relations & Digital Media
Strategic Public Relations Tourism & Communication Management