Develop the Technical & Personal Capabilities Of The Officials Public Relations & Media

Course Code: PR05

►Course Objective


  • Develop complex and sophisticated communication strategies
  • Identify how, where and when to engage in the policy and legislative process
  •  Engage with the media strategically at a top editorial level
  • Analyse the roles and functions of an ideal communication department
  • Create policies, procedures, materials and resources to facilitate the
  • efficient running of your own communication department
  •  Create crisis messages, positioning and response tactics response rapidly and decisively
  •  Engage confidently with journalists and in online social media
  • Represent your organisation effectively even in the most challenging of crisis interviewsApply financial analysis techniques to improve investment decision-making


►Target Audience


  • senior PR managers,
  •  communications directors
  •  agency account directors
  • communications managers
  •  communications directors
  •  government communications managers
  •  directors


 ►Course Outline


  • Strategic Public Relations Planning
  • Public Relations and Public Communications: Theories & Contexts
  • Media Relations
  • Public Relations Contexts
  • Advertising
  • Conflict Resolution & Negotiation
  • Public Relations & Digital Media
  • Strategic Public Relations Tourism & Communication Management

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Date & Location

Date : 09 January 2022

Duration : 5 days

Place : Sharm El-Shaikh

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Date : 03 July 2022

Duration : 5 days

Place : Dubai

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Date : 09 October 2022

Duration : 5 days

Place : Cairo

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