Introduction To E-Commerce: Options, Technologies And Business Impacts

Course Code: IT10

►Course Objective

  • This training program is a comprehensive program in E-Commerce and digital business strategy. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.

 

►Target Audience

  • Students doing their Graduation/Post graduation in Management, Commerce, Technology, etc.
  • Working Executives/Managers in Marketing, Advertising, Media, and related domains.
  • Business owners, Professionals & Entrepreneurs looking to expand/start their business.

 

Course Outline

Day 1

Understanding Electronic Commerce:

  • Introduction to Electronic Commerce and Electronic Business; Evolution and trends in E-Commerce; Impacts of Electronic Commerce; Market forces driving E-Commerce

 

Day 2

E-Commerce business models and Strategy:

  • Types of E-Commerce; Strategic Analysis for E-Commerce; E-Commerce business models; Revenue models in E-Commerce; Mobile Commerce; e-Governance; Creating an right E-Commerce model and business strategies for any company.

 

Day 3

Technology Infrastructure for E-Commerce:

  • Building Website for E-Commerce; Electronic Data Interchange (EDI); Web technologies and hosting for E-Commerce site; Website design best practices; E-Commerce System Applications; Mobile Apps; Managing E-Commerce infrastructure.

 

Day 4

E-commerce Security Issues & Controls:

  • Understanding security issues in E-Commerce; Security and Control measures in E-Commerce: Cryptography based solutions, security protocols, VPN, Firewall, Digital signature, Digital certificate, Public Key Infrastructure(PKI); Legal issues; Risk Management Plan in E-Commerce.

 

 

Day 5

  • Electronic Payment Systems Infrastructure for E-Commerce:
  • Payment systems in E-Commerce; Electronic Fund Transfer; Digital currency; Electronic cash; Electronic Payment system and strategies for E-Commerce transactions

 


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Date & Location

Date : 18 August 2019

Duration : 5 days

Place : Dubai

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Date : 03 March 2019

Duration : 5 days

Place : Kuala Lumpur

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