Strategic Management & Strategic Planning
Course Code: MN21
Course Objective
- Leverage the value of strategy and strategic planning
- Break the process down step-by-step, providing a toolkit for each stage
- Analyze options and synthesize information into an actionable strategic plan
- Take advantage of the opportunities of globalization
- Lead effective change within your part of your organization
Target Audience
This course will mainly benefit to purchasing managers, senior buyers, project managers, civil engineers, construction managers, contractors, sub-contractors, site engineers, senior management, and government agencies, architects, construction professionals, and anyone responsible for purchasing at a senior level who seeks to enhance their skills further.
Course Outline
DAY 1: Strategic Thinking and Business Analysis
- Definitions of strategy and strategic planning?
- Why are strategy and strategic planning important?
- Understanding the main frameworks for strategic analysis
- Strategic planning in public sector organisations
- External analysis – understanding and analysing business attractiveness
- Analysing customers and benchmarking your own strategic position
- How attractive is the game that we have chosen to play?
DAY 2: Internal Analysis and Fusion into Strategic Choice
- The interface and balance of external and internal analysis
- Internal analysis: financial
- Internal analysis: non-financial
- The concept and practicalities of the “balanced scorecard”
- Diagnosing and analysing strategic problems and opportunities
- Fusion of analysis into strategic choices – SWOT and the strategy matrix
- How well are we playing the game that we have chosen to play?
DAY 3: Strategic Plans and the Relevance of Alliances and Joint Ventures
- Review of the tools used so far
- The content of a strategy: avoiding “paralysis by analysis”
- Putting a strategic plan together – the 5-page framework
- A real-life example of a business strategy/strategic plan
- Strategies for alliances and joint ventures
- Management of alliances and joint ventures
- Examples of best practice in alliances and joint ventures
DAY 4: Global Strategy, Team building and the Management of Internal Communication
- The essence of globalisation and global strategy
- Globalisation – the strategic dimension
- Globalisation – the organisational dimension
- Globalisation – the human dimension
- How to build and manage a strategic planning team
- Communicating strategy through the organisation
- Gaining your team’s commitment and buy-in to the strategy
DAY 5: Strategic Implementation and Getting the Value out of Strategy
- Alignment of strategy, culture, structure and people
- Effective execution – converting strategic analysis and planning into action
- Aligning and linking strategy with operational objectives
- Implementation – getting practical things done
- Creating tomorrow’s organisation out of today’s organisation
- Strategic planning at a personal level
- Overview – the complete strategy process
- Summary and conclusions – the corporate and individual value of strategic planning
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