Google Analytics Training
Course Code: IT22
Course Objective
- Plan the design and functionality of financial models in Excel
- Improve individual’s proficiencies in Google Analytics, and assists them in making better well-informed decisions
- Encourage individuals to analyse analytics data and derive actionables from insights
- Introduction to Google Analytics
- Web Analytics Comparison: Page Tagging v.s. Log File Analysis
- Limitations of Google Analytics
- Setting up Google Analytics Account, Property & Views
- How Google Analytics count session visits?
- Common use of referral exclusion
- Linking Google AdWords, Google Search Console with Google Analytics
- Creating conversion goals
- Creating custom channel groupings
- Tracking campaign performance
- Measure website page load performance
- Create event tracking
- Setting up ecommerce tracking & enhanced ecommerce
- Use of filters, segments, content groups, custom reports, custom dimensions, custom metrics,
- Understanding attribution model – how Google Analytics assign credit for conversion goals to marketing channels
- Use of Content Experiments to conduct simple A/B testing
- Use customer segments as remarketing audience list for Google AdWords
- Create tags in Google Tag Manager to fire off on your website
Target Audience
- Business Owners who use Google Analytics to monitor web traffics to their websites
- Digital marketers who use Google Analytics to monitor web traffics
Course Outline
Day 1
- Introduction to Google Analytics
- What is Google Analytics?
- Page Tagging (cookies) vs. Log File Analysis
- Limitations of Google Analytics
- Basic Terminology
- Setup Google Analytics Account
- Installing Tracking Code
- Explore Admin Settings
- Setup Goals in Admin Settings
- Setup Google Search Console & Google AdWords
- Explore Report Interface
Day 2
- Audience Reports
- Demographics Report
- Geographical Report
- Behavior Report
- Technology Report
- Mobile Report
- Acquisitions Reports
- Channel Report
- Source/Medium Report
- Referrals Report
- AdWords Reports
- Search Console Reports
- Social Reports
- Campaigns Reports
- All Campaign Report
- Paid Keywords Report
- Organic Keywords Report
Day 3
- Behavior Reports
- Site Content Reports
- Site Speed Reports
- Site Search Reports
- Events Tracking & Reports
- Conversion Reports
- Goals & Conversions
- Real Time Reports & Dashboard
- Goals Report
Day 4
- Advanced Report Setup
- Segments
- Content Groupings & Content Group
- Custom Dimensions & Metrics
- Custom Reports
- Filters
- Ecommerce Tracking
- Ecommerce Tracking
- Enhanced Ecommerce
- Analysing User Journey
- User Flow Report
- User Explorer Report
Day 5
- Analysing Performance of Digital Marketing Channels
- Attribution Model
- Multi-Channel Funnel (MCF) Reports
- Content Experiments
- Integrating with Google AdWords & Google Tag Manager
- Setup Remarketing Audiences for Google AdWords
- Google Tag Manager
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