Facebook Marketing & Advertising Training

Course Code: PR26

Course Objective

  • Understanding Facebook ad types
  • Setting up an advertising account with Facebook
  • Identifying and targeting your primary audience
  • Choosing a budget
  • Writing Facebook ads
  • Boosting page posts
  • Creating and scheduling reports
  • Improving ad performance
  • Understanding Facebook's ad policies

 

Target Audience

  • Marketers who want to use Facebook advertising effectively
  • Business owner who want to use Facebook advertising to improve sales and fans

  

Course Outline

Day 1

Introduction to Social Media

  • Overview of Social Media
  • 10 Benefits of using Social Media
  • Define Target Audience Using Buyer Personas
  • Introduction to Buyer Personas
  • Creation of Buyer Personas

Day 2

Facebook Page and Facebook Group

  • Introduction to Facebook Fan Page
  • Introduction to Facebook Group
  • Building a Facebook Fan Page
  • Fan Page Creation
  • Facebook Marketing Fundamentals
  • Introduction to different Ad tools
  • Advertising Campaign Structure
  • Types of Facebook Ads and Placements
  • Facebook Ads Policy

Day 3

Understanding Key Advertising Metrics

  • Introduction to Key Metrics and Terminologies
  • Facebook Ad Set Up
  • Setting Up the Ad Manager
  • Creating an Ad Campaign
  • Managing Facebook Ads
  • Other Facebook Advertising Options
  • Using Different Advertising Options based on Objective

Day 4

Facebook Pixel for Remarketing

  • Introduction to Remarketing and Facebook Pixel
  • Custom Audiences
  • Formulate Facebook Marketing Strategies
  • Steps to Craft Winning Marketing Strategies
  • Using Analytics Data to Evaluate Performance

Day 5

Leveraging on Facebook Publishing Tool

  • Using Publishing Tool to Increase Productivity
  • Driving Engagement with Great Content
  • Content Best Practices
  • Integrating Creative Elements into Ads


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Date & Location

Date : 14 April 2019

Duration : 5 days

Place : Istanbul

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Date : 21 July 2019

Duration : 5 days

Place : Kuala Lumpur

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