Professional Diploma In E-Commerce

Course Code: BN33

Course Objective

  • will learn about cutting edge issues related to
  •  e-business
  •  eMarketing, eManagement
  •  Entrepreneurship
  •  e-Legal
  •  e-Ethics
  •  e-Finance
  •  e-Security
  •  eLeadership
  •  Professionalism

 

Target Audience

  • Organizational e-Business Managers
  • Team Leaders
  • IT Professionals
  • Executive Directors
  • Operations Directors
  • Program Managers
  • Research and Development Officers
  • Management Consultants and other Contractors

 

Course Outline

Introduction to Electronic Commerce

  • Foundation of electronic commerce
  • Definitions and content of the field
  • Benefits and limitations
  • The driving forces of electronic commerce
  • Impact of e-commerce: everything will be changed

E-Business Technologies

  • Retailing in electronic commerce
  • Direct marketing
  • Online customer service
  • Electronic intermediaries
  • Reactive electronic department stores
  • Internet and extranet
  • Architecture of the internet, intranet, and extranet
  • Internet software
  • Applications of intranets
  • Intranet application case study
  • Considerations in intranet development
  • Extranet products and services
  • Applications of extranets
  • Business models of extranet applications

E-Marketing

  • Internet consumers and market research
  • Building customer relationship
  • The consumer behavioral model
  • Personal characteristics and the demographics of the internet surfers
  • Consumer purchasing decision making
  • One-to-one and relationship marketing
  • Delivering customer service in cyberspace
  • Market research for e-commerce
  • Intelligent agents for consumers
  • Organizational buyer behavior
  • Advertising in electronic commerce (methods and strategies)
  • Economics and effectiveness of advertisement
  • Online catalogs

E-Commerce Management

  • Procurement revolution at general electric
  • Characteristics of B2B e-commerce
  • Procurement management using the buyer’s internal marketplace
  • Supplier-oriented marketplace: Cisco online case
  • From traditional to internet-based EDI
  • Integration with back-end information systems
  • The role of software agents for B2B e-commerce
  • Solutions of B2B e-commerce

Strategic Management for Electronic Commerce

  • Strategic planning for E-Commerce
  • Strategy formulation
  • Critical success factors for E-Commerce
  • Return on investment and risk anaylysis
  • Electronic commerce strategy in action
  • The steps to successful E-commerce programs
  • Competitive intelligence on the internet
  • Implementation: plans and execution
  • Managerial issues

Legal & Ethical Issues in Electronic Commerce

  • E-commerce legal incidents: Contractual issues in Ecommerce
  • Copyright infringement on the web
  • Legal, Ethical, and other public policy issues
  • Protecting privacy
  • Protecting intellectual property
  • Free speech, internet indecency, and censorship
  • Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)


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Date & Location

Date : 10 February 2019

Duration : 5 days

Place : Cairo

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Date : 14 July 2019

Duration : 5 days

Place : Kuala Lumpur

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Date : 22 September 2019

Duration : 5 days

Place : London

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