Etiquette & Protocol for Public Relations Officials & Office Managers

Course Code: PR12

►Course Objective


  • Explain how to behave correctly in both business and social situations
  • Describe how to interact and communicate effectively with different types of guests
  • Demonstrate appropriate personal and professional conduct
  • Plan VIP visits and formal occasions while executing the role of the ideal host
  • Apply proper communication etiquette
  • Implement different variations in protocol and etiquette from different cultures, nations and regions
  • Apply financial analysis techniques to improve investment decision-making


►Target Audience


  • Personnel officers
  • public relations professionals
  • events organizers
  • personal assistants
  • employees in the hospitality business
  • all those whose position requires dealing and interacting with important persons in both government and private sectors


►Course Outline

Day 1

  • Principles of business etiquette and protocol
  • Definitions and concepts
  • Guiding principle
  • Importance of etiquette in business
  • Importance of protocol in business
  • The importance of manners

Day 2

  • Creating the right corporate image
  • Six basic principles
  • Achieving communication success
  • Communication levels and definitions
  • The four principles of communication
  • Elements of the communication process
  • Communication delivery aspects
  • Barriers to effective communication
  • Overcoming communication barriers

Day 3

  • Communicating across cultures
  • Managing perceptions and biases
  • Communication key qualities
  • Listening etiquette
  • Personal and professional conduct
  • Universal expectations for behavior
  • Etiquette for formal occasions
  • Handling difficult personalities
  • Four choices for dealing with various behaviors
  • International business etiquette
  • Customs and cultures
  • Best practices

Day 4

  • Planning and hosting VIP occasions
  • Preparation for official visits
  • Protocol at events and summits
  • Key qualities of the ideal host
  • Seating strategies
  • Risk and contingency planning
  • Mistakes to avoid
  • Meeting at airports
  • Proper communication etiquette
  • Phone etiquette

Day 5

  • Meeting etiquette
  • Email etiquette
  • Titles and forms of address
  • Exchanging gifts
  • Variations in protocol and etiquette
  • Administrative protocol
  • Flags, anthems and logos
  • Awkward situations and solutions
  • Panoramic view of variations
  • The design of financial models for forecasting and decision-making

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Date & Location

Date : 21 August 2022

Duration : 5 days

Place : New York

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Date : 27 February 2022

Duration : 5 days

Place : Hong Kong

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