Marketing Strategies For Market Analysis & Competitors

Course Code: PR08

►Course Objective


  • Use the gained knowledge for personal and professional growth
  • Create, master and execute a successful and impactful marketing strategy
  • Use customer, competitor, and market analyses to identify strategic opportunities
  • Study the 4 Ps of the Marketing Mix and implications on marketing strategy
  • Gain competency in competitive advantages through a customer-centric strategy
  • Embed the best product marketing principles and get maximum return and outcome
  • Optimize marketing costs and efforts via an improved targeted approach
  • Identify and utilize the appropriate channels to achieve the highest results
  • Understand analytics and explore the best metrics for knowing your market
  • Boost your professional skills and get certified for career development
  • Get ready for the present and upcoming changes in the marketing environment


►Target Audience


  • Marketing Managers or Directors
  • Sales Managers or Directors
  • Sales Trainers
  • Salespeople 
  • Brand Managers
  • Public Relations (PR) Professionals
  • Customer Service Professionals


►Course Outline

Day 1

  • Marketing in the Modern Business world and the 4 Ps of the Marketing Mix
  • Current Trends, Challenges and Prospects in the Modern Marketing Landscape
  • Customer Centricity in Marketing Strategy as the key element of Success
  • Defining Specific, measurable, achievable and realistic Marketing Objectives
  • Day to day application of Marketing in the current Professional Environment

Day 2

  • Consumer Data Analysis – how to Identify your correct Target Customers
  • Competitive Analysis – how to find out everything about your Competitors
  • Direct, Active, Inbound, Outbound, Guerrilla, Promotional and other Strategies
  • B2B & B2C Marketing – the main differences in Strategies and Techniques
  • Digital Marketing channels and the most Useful Facts on how to succeed with them

Day 3

  • Market Segmentation, Targeting, Positioning and Key Aspects of the Marketing Mix
  • Steps in Market Segmentation, Targeting and Positioning under the 4 Ps
  • Optimizing your Target Market and Exploring the Marketing Funnel

Day 4

  • Marketing Strategy and Identifying short-term and long-term Marketing Goals
  • Development of a Marketing Plan, its Implementation and Budgeting the Costs
  • Common Marketing Faults and best International Praxis to effectively Avoid them

Day 5

  • Marketing Cost Optimization and increase in ROI – the available Digital Tools
  • Looking into the Future of Marketing – AI, Social Engagement & Client in Focus
  • The design of financial models for forecasting and decision-making

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Date & Location

Date : 16 January 2022

Duration : 5 days

Place : Kuala Lumpur

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Date : 17 July 2022

Duration : 5 days

Place : Cairo

Join This Course Now

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