Marketing & Sales (Skill - Creativity – Excellence)

Course Code: PR07

►Course Objective


  • Create a strategy that exponentially boosts the efficiency of Marketing & Sales
  • Identify your true responsibilities and leadership tasks as an Executive
  • Develop a customer-focused approach for all processes within your organization
  • Study how to monitor clients’ buying decisions and make strategy adjustments accordingly
  • Implement the secret resources in your company that you never knew about
  • Build client service ethics to increase customer retention and loyalty
  • Master the steps of consistent new strategy integration at your company
  • Establish new standards of service to make consumers fall in love with your brand
  • Minimize marketing & sales costs by applying the customer-focused approach
  • Maximize efficiency of your team by applying the best motivation methods
  • Use powerful executive tactics to expressively increase company revenue


►Target Audience


  • Marketing Managers or Directors
  • Sales Managers or Directors
  • Sales Trainers
  • Salespeople 
  • Brand Managers
  • Public Relations (PR) Professionals
  • Customer Service Professionals
  • Purchasing and supply chain managersProject managers


►Course Outline

Day 1

  • The role of the Executive of the future and obligatory Professional Advancement
  • Changing business landscape and the essential professional adjustments
  • Improvement of your company’s Performance via a Customer-in-Focus approach
  • Consumer-Focused marketing and sales for successful Management Results

Day 2

  • Seeing Marketing Value differently – what needs to be changed right away
  • Plan - implement - adjust - approach – the strategy path for a changing environment
  • Tactics for understanding the Key factors of Successful Marketing & Sales

Day 3

  • True value of Client-Focused Sales and After-Sales for overall results
  • Role of Education of a Company Team in achieving Executive Performance
  • The Powerful Secret Resources every company has and how to Activate them
  • Elements and factors for successfully deploying your Marketing & Sales Strategy

Day 4

  • Co-ordination of your Plan with different departments and with existing workflows
  • Gaining the ability to see your service and products from customer’s prospective
  • Recognizing the true Value of your Product or Service from the Client’s Standpoint
  • Building Consumers’ Trust – what it means in the modern & highly dynamic environment

Day 5

  • Your leadership role as the Executive – Guidelines to keep you focused and efficient
  • Upcoming changes are just around the corner – never stop improving yourself
  • Case studies from top companies – high-value Learning from Success Stories
  • The design of financial models for forecasting and decision-making



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Date & Location

Date : 24 February 2019

Duration : 5 days

Place : Kuala Lumpur

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Date : 08 September 2019

Duration : 5 days

Place : Geneva

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