Marketing & Sales (Skill - Creativity – Excellence)
Course Code: PR07
►Course Objective
- Create a strategy that exponentially boosts the efficiency of Marketing & Sales
- Identify your true responsibilities and leadership tasks as an Executive
- Develop a customer-focused approach for all processes within your organization
- Study how to monitor clients’ buying decisions and make strategy adjustments accordingly
- Implement the secret resources in your company that you never knew about
- Build client service ethics to increase customer retention and loyalty
- Master the steps of consistent new strategy integration at your company
- Establish new standards of service to make consumers fall in love with your brand
- Minimize marketing & sales costs by applying the customer-focused approach
- Maximize efficiency of your team by applying the best motivation methods
- Use powerful executive tactics to expressively increase company revenue
►Target Audience
- Marketing Managers or Directors
- Sales Managers or Directors
- Sales Trainers
- Salespeople
- Brand Managers
- Public Relations (PR) Professionals
- Customer Service Professionals
- Purchasing and supply chain managersProject managers
►Course Outline
Day 1
- The role of the Executive of the future and obligatory Professional Advancement
- Changing business landscape and the essential professional adjustments
- Improvement of your company’s Performance via a Customer-in-Focus approach
- Consumer-Focused marketing and sales for successful Management Results
Day 2
- Seeing Marketing Value differently – what needs to be changed right away
- Plan - implement - adjust - approach – the strategy path for a changing environment
- Tactics for understanding the Key factors of Successful Marketing & Sales
Day 3
- True value of Client-Focused Sales and After-Sales for overall results
- Role of Education of a Company Team in achieving Executive Performance
- The Powerful Secret Resources every company has and how to Activate them
- Elements and factors for successfully deploying your Marketing & Sales Strategy
Day 4
- Co-ordination of your Plan with different departments and with existing workflows
- Gaining the ability to see your service and products from customer’s prospective
- Recognizing the true Value of your Product or Service from the Client’s Standpoint
- Building Consumers’ Trust – what it means in the modern & highly dynamic environment
Day 5
- Your leadership role as the Executive – Guidelines to keep you focused and efficient
- Upcoming changes are just around the corner – never stop improving yourself
- Case studies from top companies – high-value Learning from Success Stories
- The design of financial models for forecasting and decision-making
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