Complete Program In Public Relations & Media

Course Code: PR06

►Course Objective

 

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts
  • Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
  • Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniques
  • Apply the main media skills in PR
  • Prepare, present and deliver effective oral messages in public
  • Use their PR skills as promotional tools

 

►Target Audience

 

  • internal and external public
  • particularly managers and
  • supervisors in the areas of personnel
  • marketing
  • sales
  • training and administration.
  • Managers
  • employees involved in media activities will also benefit from this course

 

►Course Outline

Day 1

PR concepts

  • Criteria for successful PR
  • PR tools
  • Definition, roles and situations
  • Qualities for successful PR staff

PR and communication skills

  • Importance of communication in PR
  • The PR officer as communicator
  • Exchange of messages
  • Models of communication process
  • Overcoming communication barriers
  • Importance of body language in PR activities
  • Definition of effective writing
  • Use of clear language
  • Writing memos, letters
  • Preparing colorful newsletters
  • Designing and preparing attractive brochures

Day 2

PR responsibilities

  • Corporate image identity and reputation
  • Benefits of an effective corporate image
  • Internal and external spheres
  • Forming a corporate image on the spheres

Day 3

PR and the media

  • Definition of media
  • Types of media
  • Recorded and live interviews
  • Behavior during media interviews
  • PR and the media: the tools
  • Press conferences
  • Preparing press kits
  • Preparing press releases
  • Dealing with the media
  • Building good relations with the media
  • Dealing with the press during times of crisis

Day 4

Presentation skills and delivering a speech

  • Key characteristics of dynamic speakers
  • Importance of preparation
  • Selecting a topic and purpose
  • Analyzing the audience
  • Rehearsing the speech
  • Public speaking anxiety
  • Verbal characteristics and eye contact

Day 5

The PR promotional role

  • Decision making process of consumers
  • Corporate community involvement
  • Marketing PR (MPR)
  • PR role in marketing
  • Sponsorship and promotions
  • Organizing different exhibitions
  • The design of financial models for forecasting and decision-making


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Date & Location

Date : 24 March 2019

Duration : 5 days

Place : Kuala Lumpur

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Date : 17 November 2019

Duration : 5 days

Place : Singapore

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