Strategic Marketing Planning
Course Code: PR02
►Course Objective
- Develop a marketing strategy for your company to meet agreed marketing objectives
- Plan, budget and implement effective marketing initiatives
- Build trust, communicate effectively, and collaborate with other stakeholders
- Develop effective marketing communication programmes
- Conduct periodic analysis of marketing efforts, effectiveness and ROI
- Analyze market trends and recommend changes to marketing and business development strategies
►Target Audience
- Marketing Professionals
- Public Relations Practitioners
- Marketing Managers
- Sales Managers
- Brand Managers
- Business Owners
►Course Outline
DAY 1
Communication Strategies to Improve Marketing Effectiveness
- Time-proven Marketing Principles and Persuasion Techniques
- Written Communication Best Practices
- Direct Marketing: Telephone and Email Marketing
- Public Speaking and Presentation Skills Development
- Interpreting Nonverbal Communication
- Aligning your Marketing Message to your Customer’s “buying style”
DAY 2
Competitive Marketing Planning Best Practices
- Tactical vs. Strategic Marketing Plans
- Customer Segmentation Analysis
- Brand Positioning and Strategic Marketing Planning
- Business Promotion and Event Planning
- Developing Marketing Key Performance Indicators
- Aligning your Marketing Mix Elements with Organisational Goals
DAY 3
Driving the Total Customer Marketing Experience
- Identifying Internal and External Customer Expectations
- Customer Lifetime Value
- Going the Extra Mile to exceed Customer Expectations
- Designing a Customer-centric Digital Marketing Strategy
- Customer Feedback: Marketing to the voice of the Customer
- Customer Service Recovery Best Practices
DAY 4
Digital and Social Media Marketing Planning
- Harnessing the Power of your Social Media Marketing Plan
- Implementing Online Marketing Best Practices
- Initiating a Social Media Engagement Plan
- Search Engine Optimisation Strategies
- Facebook and Twitter Marketing Campaigns
- Online Reputation Management
DAY 5
Creating an Effective Business Marketing Plan
- Utilizing SWOT to prepare a company’s “situation analysis”
- Customer Profiling: Identifying your Target Audience
- Setting SMART Marketing Objectives
- Developing Marketing Communications and Tactics
- Establishing a Marketing Budget Plan
- Implementing the Marketing Plan throughout the Organisation
- The design of financial models for forecasting and decision-making
Register for this course
Date & Location