Strategic Marketing Planning

Course Code: PR02

►Course Objective

 

  • Develop a marketing strategy for your company to meet agreed marketing objectives
  • Plan, budget and implement effective marketing initiatives
  • Build trust, communicate effectively, and collaborate with other stakeholders
  • Develop effective marketing communication programmes
  • Conduct periodic analysis of marketing efforts, effectiveness and ROI
  • Analyze market trends and recommend changes to marketing and business development strategies

 

►Target Audience

 

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

 

►Course Outline

 

DAY 1

Communication Strategies to Improve Marketing Effectiveness

  • Time-proven Marketing Principles and Persuasion Techniques
  • Written Communication Best Practices
  • Direct Marketing: Telephone and Email Marketing 
  • Public Speaking and Presentation Skills Development
  • Interpreting Nonverbal Communication
  • Aligning your Marketing Message to your Customer’s “buying style”

DAY 2

Competitive Marketing Planning Best Practices  

  • Tactical vs. Strategic Marketing Plans
  • Customer Segmentation Analysis
  • Brand Positioning and Strategic Marketing Planning
  • Business Promotion and Event Planning
  • Developing Marketing Key Performance Indicators
  • Aligning your Marketing Mix Elements with Organisational Goals

DAY 3

Driving the Total Customer Marketing Experience

  • Identifying Internal and External Customer Expectations
  • Customer Lifetime Value
  • Going the Extra Mile to exceed Customer Expectations
  • Designing a Customer-centric Digital Marketing Strategy
  • Customer Feedback: Marketing to the voice of the Customer
  • Customer Service Recovery Best Practices

DAY 4

Digital and Social Media Marketing Planning

  • Harnessing the Power of your Social Media Marketing Plan
  • Implementing Online Marketing Best Practices
  • Initiating a Social Media Engagement Plan
  • Search Engine Optimisation Strategies
  • Facebook and Twitter Marketing Campaigns
  • Online Reputation Management

DAY 5

Creating an Effective Business Marketing Plan 

  • Utilizing SWOT to prepare a company’s “situation analysis”
  • Customer Profiling: Identifying your Target Audience
  • Setting SMART Marketing Objectives
  • Developing Marketing Communications and Tactics
  • Establishing a Marketing Budget Plan
  • Implementing the Marketing Plan throughout the Organisation
  • The design of financial models for forecasting and decision-making


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Date & Location

Date : 10 March 2019

Duration : 5 days

Place : Kuala Lumpur

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Date : 13 October 2019

Duration : 5 days

Place : Istanbul

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