Formulation Of Objectives & Documentation Of Performance

Course Code: MN29

Course Objective

  • Examine how to design visionary strategic plans
  • Consider utilization of a model for organizational assessment
  • Formulate insights into strategic planning problems to avoid
  • Identify and learn from examples of strategic success and failure
  • Develop understanding of the nature of the organizational life cycle
  • Study the preparation of effective contingency plans


Target Audience

  • Specialist Managers
  • Operational Managers
  • Team Leaders


Course Outline

DAY 1: Strategy, Strategic Planning and Competitive Positioning

  • Introduction to the Seminar – structure and content
  • Strategy - concept and significance
  • “Competitive Positioning” vs. “Blue Sky” approaches
  • Achieving Competitive Advantage through Flexibility and Agility
  • The Interaction of Strategy, Structure and Business Processes
  • Gathering Information and Intelligence for the SWOT Analysis
  • Mini-cases and Group Discussion – “Cost vs. Differentiation”

DAY 2: Strategic Intent, Strategic Choice and Balancing Scorecards

  • Vision and Mission Statements - preparing for the future
  • Business Analysis and Contingency Planning
  • Strategic Choice
  • Converting the SWOT Analysis into the “Strategy Matrix”
  • Strategy Formulation – programmes, projects, policies
  • Transforming the Organization - strategy implementation and managing change
  • Mini-case and Group Discussion – “Major strategic re-orientation”

DAY 3: Assessing the Current State of the Organization

  • Leadership and Management in relation to Strategy
  • Customer and Market Focus
  • Human Resources and Knowledge Management
  • Building a Strategic Planning Team
  • Effective Process Management to achieve business results
  • Monitoring and Measuring Business Performance
  • Mini-case and Group Discussion – “A market entry problem”

DAY 4: Strategic Planning Best Practice Whilst Avoiding the Pitfalls

  • The Strategy Life-cycle and the Problem of Strategic Drift
  • Getting Innovative thinking into the Organization
  • The Potentially Negative Dimensions of Success
  • How to Avoid 'Paralysis by Analysis'?
  • Overcoming inability to evaluate fresh ideas, denying the truth and thinking inside the box
  • The Critical Importance of Good Planning Team Dynamics
  • Mini-case and Group Discussion – “How and why a good organization can go bad?”

DAY 5: Personal Strategic Planning

  • Applying Strategic Tools and Techniques to the Individual
  • Personal Goal Setting, Creating a Personal Strategic Plan
  • Implementing Change - achieving progress as a strategic manager
  • The Mix of Competencies and Personal Skills required in 21st Century Business
  • Executing Strategy - how to break it down and get it done?
  • Developing Inspiration and Gathering Support
  • Overcoming Adversity by Leveraging your Skills and Building on Success
  • Conclusion - a personal role in the strategic planning and goal setting processes
  •  The design of financial models for forecasting and decision-making

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Date & Location

Date : 20 March 2022

Duration : 5 days

Place : Kuala Lumpur

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Date : 18 September 2022

Duration : 5 days

Place : Khobar

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Date : 04 December 2022

Duration : 5 days

Place : Cairo

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