Advanced Communication, The Art of Persuasion and Influence

Course Code: PR43

Course Objective

The Advanced Communication, the Art of Persuasion and Influence course provide to participant

  • An understanding of how to plan and execute communication
  • Awareness of one’s communication style
  • How to read and adapt to feedback and body language
  • How to skill in presenting, questioning, listening and observing
  • An understanding of how to ractice and confidence in delivering communications
  • How to Plane to communicate and choosing the right way
  • How to use Creative and systematic approaches
  • How to use gain self-awareness of communication style
  • How to reade other people and managing their perceptions
  • How to use gain presentation skills explained
  • How to delive your message
  • Handling conflict, understanding differences and building confidence

Target Audience

  • People who supervise others and wish to improve their communication skills
  • People who lead teams and wish to do so more effectively
  • People who have been identified as having potential for leadership roles
  • Executives who want to develop capabilities in motivating and inspiring people
  • Anyone who wishes to see a dramatic improvement in their professional (and personal) communication skills. Level within the organisation is less important than keenness to learn and apply new skills of communication in the workplace.

Course Outline

DAY 1

  • What is Communication?
  • Types of Communication
  • How to listen, really listen…
  • Reading People
  • Developing Your Awareness
  • Sharpening-up Active Listening; Giving Feedback
  • Paying attention to words and body language
  • Controlling ourselves so we can learn from others
  • Asking good questions and listening to answers
  • Checking understanding and reframing
  • Keeping feedback timely and motivating

DAY 2

  • Self-awareness and Emotional Intelligence
  • Communication Styles
  • Para-language
  • Understanding the Power of Your Voice and Posture
  • Positive and Negative Language
  • Giving & Receiving Feedback
  • Building Relationships Based on Trust; Creating Respect for Others; Enabling Collaboration
  • Building truthfulness, responsiveness, consistency, loyalty and capabilities
  • Encouraging openness and willingness to share ideas and information
  • Developing a collaborative culture within our team
  • Rewarding accountability and collaboration

DAY 3

  • Keeping people committed to the team
  • Giving opportunities to succeed
  • Focussing on positive outcomes for all parties
  • Aiming for commitment, not just agreement
  • Key responsibilities of the meeting chair
  • Maintaining interest and participation during meetings
  • The Range of Non-Verbal Communications
  • Body Language
  • Communicating in Meetings
  • Written Communications Outlined

DAY 4

  • Preparing to Present
  • Planning What to Say (and what not to)
  • Structuring presentations so key points are understood and remembered
  • How to include a call to action that leads to change
  • A positive image: body language, dress code and voice
  • Using Q&A Sessions to Your Advantage
  • Changing Your Emotional State for Success
  • Presentation Practice and Feedback
  • Building rapport with the audience

DAY 5

  • Avoiding pitfalls: stage fright, hostile questions, yawning and other problems
  • Developing a personal action plan
  • A Model of Persuasion - Push vs. Pull
  • Understanding Conflict and Its Positions
  • Who do you think you are (and come across)?
  • Talking Organisationally
  • Cross Cultural Communication
  • Planning to Make a Difference


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Date & Location

Date : 12 February 2023

Duration : 5 days

Place : Cairo

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