Professional Diploma In E-Commerce
Course Code: BN33
Course Objective
- will learn about cutting edge issues related to
- e-business
- eMarketing, eManagement
- Entrepreneurship
- e-Legal
- e-Ethics
- e-Finance
- e-Security
- eLeadership
- Professionalism
Target Audience
- Organizational e-Business Managers
- Team Leaders
- IT Professionals
- Executive Directors
- Operations Directors
- Program Managers
- Research and Development Officers
- Management Consultants and other Contractors
Course Outline
Introduction to Electronic Commerce
- Foundation of electronic commerce
- Definitions and content of the field
- Benefits and limitations
- The driving forces of electronic commerce
- Impact of e-commerce: everything will be changed
E-Business Technologies
- Retailing in electronic commerce
- Direct marketing
- Online customer service
- Electronic intermediaries
- Reactive electronic department stores
- Internet and extranet
- Architecture of the internet, intranet, and extranet
- Internet software
- Applications of intranets
- Intranet application case study
- Considerations in intranet development
- Extranet products and services
- Applications of extranets
- Business models of extranet applications
E-Marketing
- Internet consumers and market research
- Building customer relationship
- The consumer behavioral model
- Personal characteristics and the demographics of the internet surfers
- Consumer purchasing decision making
- One-to-one and relationship marketing
- Delivering customer service in cyberspace
- Market research for e-commerce
- Intelligent agents for consumers
- Organizational buyer behavior
- Advertising in electronic commerce (methods and strategies)
- Economics and effectiveness of advertisement
- Online catalogs
E-Commerce Management
- Procurement revolution at general electric
- Characteristics of B2B e-commerce
- Procurement management using the buyer’s internal marketplace
- Supplier-oriented marketplace: Cisco online case
- From traditional to internet-based EDI
- Integration with back-end information systems
- The role of software agents for B2B e-commerce
- Solutions of B2B e-commerce
Strategic Management for Electronic Commerce
- Strategic planning for E-Commerce
- Strategy formulation
- Critical success factors for E-Commerce
- Return on investment and risk anaylysis
- Electronic commerce strategy in action
- The steps to successful E-commerce programs
- Competitive intelligence on the internet
- Implementation: plans and execution
- Managerial issues
Legal & Ethical Issues in Electronic Commerce
- E-commerce legal incidents: Contractual issues in Ecommerce
- Copyright infringement on the web
- Legal, Ethical, and other public policy issues
- Protecting privacy
- Protecting intellectual property
- Free speech, internet indecency, and censorship
- Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)
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