Communication Strategy Design

Course Code: LS084

 

Introduction

This communication strategy training course is a recipe for PR strategy design. You will learn a practical system for building a clear and well integrated PR strategy. Topics include strategy frameworks, goals, objectives, stakeholders and channels.

Course Objective:

After this course, you will be able to:

  • Analyse, map and prioritise your organisation’s stakeholders
  • Select the most effective communication channels for your messages
  • Conduct a communications audit and situation analysis for your organisation
  • Compose effective messages and positioning for your organisation
  • Define appropriate communications goals and objectives
  • Bring it all together in a clear, concise, integrated communication strategy

Course Outline

MODULE 1: Communication strategy

  • the guiding principles that underlie every strong communications and PR strategy.
  • Guiding ideas, principles, issues and concepts for communication strategy design
  • Using communication to manage reputation
  • Using communication to influence stakeholders and behaviour
  • Approaches and models for communication strategy development
  • Checklists and processes

 

MODULE 2: Stakeholder mapping

  • clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively.
  • Concepts and definitions
  • Identifying, grouping and prioritising stakeholders
  • Stakeholder mapping
  • Audience segmentation

 

MODULE 3: Channels and tactics

  • the range and applications of communication channels available and best practice for their application.
  • Types of communication channel
  • PR tactics: strengths, weaknesses and applications
  • Creating a channel strategy: targeting channels for stakeholders
  • Channel segmentation

 

MODULE 4: Positioning and messages

  • how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders.
  • Message development
  • Strategic positioning
  • Proof points: hard and soft evidence
  • Messages in action

MODULE 5: Basics of Message Design

  • Socio cultural sensitivity
  • Language appropriateness
  • Political compatibility
  • Psychological appropriateness


Register for this course


Date & Location

Date : 08 May 2023

Duration : 5 days

Place : Munich -Germany

Join This Course Now

Date : 08 May 2023

Duration : 5 days

Place : Munich -Germany

Join This Course Now

Date : 08 May 2023

Duration : 5 days

Place : Munich -Germany

Join This Course Now

Date : 22 May 2023

Duration : 5 days

Place : Jakarta

Join This Course Now

Date : 10 September 2023

Duration : 5 days

Place : Alexandria

Join This Course Now

Date : 10 September 2023

Duration : 5 days

Place : Alexandria

Join This Course Now

Date : 10 September 2023

Duration : 5 days

Place : Alexandria

Join This Course Now