Complete Program In Public Relations & Media
Course Code: PR06
►Course Objective
- Analyze and assess the latest PR concepts and strategies in a variety of contexts
- Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
- Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniques
- Apply the main media skills in PR
- Prepare, present and deliver effective oral messages in public
- Use their PR skills as promotional tools
►Target Audience
- internal and external public
- particularly managers and
- supervisors in the areas of personnel
- marketing
- sales
- training and administration.
- Managers
- employees involved in media activities will also benefit from this course
►Course Outline
Day 1
PR concepts
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
PR and communication skills
- Importance of communication in PR
- The PR officer as communicator
- Exchange of messages
- Models of communication process
- Overcoming communication barriers
- Importance of body language in PR activities
- Definition of effective writing
- Use of clear language
- Writing memos, letters
- Preparing colorful newsletters
- Designing and preparing attractive brochures
Day 2
PR responsibilities
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image on the spheres
Day 3
PR and the media
- Definition of media
- Types of media
- Recorded and live interviews
- Behavior during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Day 4
Presentation skills and delivering a speech
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Day 5
The PR promotional role
- Decision making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
- The design of financial models for forecasting and decision-making
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